You don’t have to look far to find other tweets or TikToks mocking GIFs as the preserve of old people – which, yes, now means millennials. “Who uses gifs in 2020 grandma,” one Twitter user speedily responded to Taylor Swift in August that year when the singer-songwriter opted for an image of Dwayne “The Rock” Johnson mouthing the words “oh my god” to convey her excitement at reaching yet another career milestone. And to many youngsters, GIFs themselves are increasingly alien too – or at least, okay, increasingly uncool. Okay, you probably know what a GIF folder is – but the concept of a special folder needed to store and save GIFs is increasingly alien in an era where every messaging app has its own in-built GIF library you can access with a single tap. GIF folders were used by ancient civilisations as a way to store and catalogue animated pictures that were once employed to convey emotion.
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